AAD2012

AAD has moved to a new office at AFB Waterkloof, Terminal Building, 157 Hans Strijdom Street, Centurion, City of Tshwane. New telephone numbers: +27 12 672 4059 or +27 71 697 7824

Note that the AAD office will close on 15 December 2011 and reopen on 9 January 2012.

Africa Aerospace and Defence is fully supported by the South African government with the Commercial Aviation Association of South Africa (CAASA) honoured to be the lead partner of the 2012 edition, in partnership with South Africa’s Aerospace, Maritime and Defence Industry Association (AMD) and the Armaments Corporation of South Africa (ARMSCOR), with full support from the Department of Defence (DOD) and the Department of Trade and Industry (DTI). The planning for Africa Aerospace and Defence (AAD2012) is well underway, and so far everything seems to be falling into place.

The response to moving Africa Aerospace and Defence to its traditional base in the City of Tshwane at AFB WATERKLOOF has been overwhelmingly positive from past exhibitors and potential exhibitors. AAD2012 will surpass all previous events due to the fact that 93% of the indoor space has already been reserved a full year ahead of the exhibition with nine national pavilions, 119 direct exhibitors from 28 countries and 22 confirmed civil aircraft that will be on static display. There are several conferences and symposia being hosted before and during the exhibition. These events increase the potential for participants to interact with many high-level personalities and to forge new business links.

City of Tshwane supporting AAD2012

Welcome to City of Tshwane, the heartbeat of South Africa. Tshwane is situated in the province of Gauteng. Tshwane has grown even bigger; it is now the largest Metropolitan Municipality in South Africa and Africa. Tshwane is a progressive city which harmoniously blends its African roots with European traditions.

Places to visit
Did you know?
Useful websites

Accommodation and Travel

In order to provide an additional service for exhibitors and trade visitors, we have secured an extensive selection of accommodation options for our exhibitors. To avoid traffic congestion, the easiest way to travel to the base is by Gautrain. AAD has identified a number of venues for a park and ride shuttle buses to waterkloof base, these will be free running from the identified venues to waterkloof base daily. To book your accommodation at competitive rates in Gauteng. However, we advise you to book your accommodation as soon as possible to ensure availability.

Conferences

IASSA 2012
17 & 18 September 2012

The Royal Elephant Hotel & Conference Centre
Bondev Park, Centurion

IASSA 2012 is proudly convened by the Aeronautical Society of South Africa (AeSSA) and the Flight Test Society of South Africa (FTSSA) and incorporates the Technical Aerospace and Unmanned Systems Conference (TAUSC). IASSA brings together the full spectrum of aerospace engineers, academics, researchers, students and industry leaders in South Africa, and their international counterparts. It provides a forum free of marketing presentations dedicated to the exchange of ideas and discussions of recent advances in aerospace engineering and related technologies from a scientific as well as an industrial applications point of view.

IASSA intends to become the leading forum for the sharing of developments in aerospace technology in South Africa, networking and partnering to carry the South African aerospace industry to greater heights.

AAD Youth Programme

The Youth Development Programme celebrates its 10th anniversary in 2012 and the organizers are planning to make this a memorable event. Read more. The visiting youth will be able to get a touch and feel of aviation and experience different career opportunities in the Department of Defence. They will form part of a structured programme and take part in activities such as plastic model building, virtual aviation, simulation, target shooting, first aid and crime scene investigation. These are just some of the exciting events that pupils will be able to experience. The invited pupils will be achievers in Science and Mathematics at the Dinaledi schools.

"ADEPT Airmotive" Joins "VLIEGMASJIEN" at AAD2012

"ADEPT Airmotive" Joins "VLIEGMASJIEN" at AAD2012, making for an all South Africa Display!

MULTI-AWARD WINNING NEW GENERATION AVIATION ENGINE TO BE FITTED TO "VLIEGMASJIEN's C-Wolf AUV (Airial Utility Vehicle – nicknamed: Boeremeisie)".

Vliegmasjien and ADEPT Airmotive have come to an arrangement making ADEPT Airmotive an "Original Equipment Supplier" to Vliegmasjien. Vliegmasjien has joined the ADEPT Airmotive test programme and placed an order for an ADEPT Airmotive T320 Engine to be fitted to the proto type C-Wolf AUV.

The C-Wolf AUV will be on display at AAD 2012 (South entrance of Hanger 4) and ADEPT Airmotive will be joining Vliegmasjien at its display, making this the 1st truly all South African display featuring the Continents 1st Amphibious Aircraft, designed and built in SA and making use of the Continents 1st locally Developed and Built General Aviation Engine, with Both Companies represented at one display.

ADEPT Airmotive's multi-award winning 320 horsepower engine sets new standards in efficiency and low environmental impact. The engine is designed to use MOGAS, AVGAS or BIOFUEL.

Vliegmasjien based in Gauteng, South Africa has been developing the C-Wolf all composites amphibian bush plane with rough field capability for the past year. This ambitious "Airial Utility Vehicle" design is a first for South Africa.

AAD2012 Show daily

The highly acclaimed IHS Jane's Group from London has been appointed to produce the second AAD2012 Show Daily. The Show Daily will be published on each of the three trade days and will be circulated widely throughout the show as well as on the IHS Jane's and AAD2012 websites, ensuring greater worldwide exposure. AAD2012 Show Daily Exhibitors are advised to submit press/media releases and photographs to Richard West richard.west@ihsjanes.com. The team will be in a dedicated AAD Show Daily Office adjacent to the Media Centre in Hangar 6.

Branding and sponsorship opportunities

AAD2012 has an array of indoor and outdoor sponsorship opportunities to maximize your brand's impact at AFB Waterkloof. Our sponsorship packages at AAD2012 present an opportunity to strategically position your brand during the biggest week in the world's aerospace calendar. Thank you to our sponsors: SAAB Group – MOD/DOD function; Denel Group – official welcome cocktail function and entrance badges; Expo Solutions Group – caps; Reutech – 10 000 lanyards; Denel Aviation – conference bags; and Thales Group – media backpacks. Numerous great branding opportunities are available for companies. Contact admin@aadexpo.co.za

Foreign delegation

In collaboration with the general aviation and defence exhibitors, the Department of Defence has identified at least 80 high-level official delegations that will be invited to attend AAD2012. Should you be interested in having a delegation visit your stand, or for more information, please contact Lt Col. Ethel Kgadimonyane: vip@aadexpo.co.za

AAD2012 Media partners

Africa Aerospace and Defence is happy to have sustainable partnerships with media partners for AAD2012. Official show daily media partner - IHS Jane's and our media partners - World airnews, African decisions, African pilot, Armada, Helicopter monthly, Global aviator, Quantum, SA Solder, Defence web, Defence and Security Alert Magazine.

SADID 12th launched

The latest edition of the South African Defence Industry Directory (SADID) was launched at the Defence and Security Equipment International (DSEi) in London on 13 September 2011. Be on the lookout for AAD12 advertisements. SADID is available in hard copy and on CD. To order copies, contact www.amd.org.za or www.sadid.co.za

Service provider

AAD will again be offering comprehensive services to all exhibiting companies and has appointed Expo Solutions as general service provider, Chattels for hospitality chalets construction and GAC Laser for on-site freight handling.

Advance publicity

Should your company have any highlights to share that you would like AAD to mention in AAD2012 e-news or on the AAD2012 website, please submit the information to admin@aadexpo.co.za.

AAD2012

Following the enormously successful Africa Aerospace and Defence 2010, AFB Ysterplaat in Cape Town, the largest exhibition of air, sea and land capabilities on the African continent returns to its traditional base bigger and better at AFB Waterkloof after six years.

The tremendously positive response that we received from the past AAD’ s has ensured that with over 15 months to go, we have already had an excellent response from local and international exhibitors indicating their interest to participate in AAD2012 and a number of them have already confirmed their space requirements, just over 60% of indoor exhibition space has been preliminary booked.

AAD is fully supported by the South African government under the auspices of the Commercial Aviation Association of South Africa (CAASA), in partnership with South Africa’s Aerospace, Maritime and Defence Industry Association (AMD) and the Armaments Corporation of South Africa (ARMSCOR), with full support from the Department of Defence.

AAD2012 Team

AAD announced the team for the Africa Aerospace and Defence Exhibition 2012 which will be led by the CEO of CAASA, Mr Leon Dillman as Show Director. Leon will be assisted by Leona Redelinghuys newly appointed as Exhibition Director and Ms Vhongani Shumba as Marketing and Public Relations Manager.

Leona joined the AAD2012 team as Show Director on 1 June 2011 and has been involved in the organisation of the exhibition since its inception in 2000. The first exhibition Leona was involved in was SAAF 75 in 1995 and she has been involved in the Aerospace Africa Exhibition which later became Africa Aerospace and Defence in the following years in several different capacities.

Chairpersons of the various AAD2012 committees have been confirmed as follows:

• POLCOM (Policy Committee) – Johan Nell (CAASA)
• EXCOM (Executive Committee) – Leon Dillman (CAASA)
• Marketing Committee – Vhongani Shumba (AAD Marketing and PR Manager)
• Youth Development Programme Committee - Marie van Wyk (University of Kwazulu Natal)
• VIP and Functions Committee - Lt Col Ethel Kgadimonyane (DOD-DFR)
• Public Days committee - Col Christo Stroebel (SAAF)
• Finance Committee – Kallie Vlok (ARMSCOR)

General Aviation Park

AAD and CAASA, in collaboration with RAASA and the Aero Club South Africa, would like to offer General Aviation companies a dedicated Static Aircraft Park for light sports aircraft (LSA), which include home-built and kit aircraft, micro-lights and gliders.

Take advantage of this platform to market your products to the industry at large and promote your sports aircraft and gain maximum exposure at AAD. For more information please send an e-mail to expodir@aadexpo.co.za

AAD going green

What is Digital Greening?

The launch of Digital Greening comes at a time when we all need to be aware of the carbon footprint on our earth. This product is going to revolutionise the way the exhibition industry, namely the exhibitors, has worked for many years. This new age technology allows for each visitor to get a unique coded card that will enable them to download relevant brochures from the exhibitor.

How does Digital Greening work?

When visitors to an exhibition (key contacts for exhibitors) arrive at registration they will be handed their unique coded card together with a visitor’s badge. Once inside the exhibition, they will be able to plug into the exhibitors ‘digital brochure holder’ (a PC). The PC is part of the new Digital Greening process and would be part of a package to the exhibitor. As soon as the visitor plugs their unique coded card into the PC, their details are downloaded for the exhibitors use into a user friendly database. The benefits of this database are that you can see what your existing or future client is interested in, the system will tell you which brochure the visitor has downloaded – no more large catalogues and brochures will need to be printed! This database is a real time database so management can track the activity on the stand, even if not present at the event.

All registered Digital Greening exhibitors will get a user name and password to access their unique database.

What are the benefits of Digital Greening?

• Cost saving through minimal or no printing of collateral
• No additional costs for layout / design of collateral / brochures
• Cost saving due to no courier / delivery charges to show
• Maximise the space on stands – smaller storage area required, everything is on your digital brochure holder

Did you know that exhibitor collateral is the single largest source of paper waste at any exhibition? By taking part in the new Digital Greening way, you will be doing your part for our environment and will be contributing to the ‘greener’ way of exhibiting.

How would an exhibitor measure their ROI with Digital Greening?

• The system will create your own database of meaningful sales leads in real time
• You can customise your search criteria for specific details
• Manage your own after show potential / customer base
• Each department within your organisation can get an appropriate sales lead database
• You obtain correct and accurate potential client information and details
• No manual capturing of business cards required

For more information on the Digital Greening initiative please contact Karen Knibbs: karenk@exposolutions.co.za

Exhibiting at AAD2012

More than 350 exhibitors from 31 countries exhibited at AAD2010. We have limited indoor exhibition space available, book now to avoid disappointed.

Updated site plans will be available on the AAD website www.aadexpo.co.za within the next week.

Counties who have made preliminary booking are China, US, India, Turkey, Germany, Namibia, France, Austria, Italy, Belarus, UK, Korea, Ukraine, Sweden, Russia and South Africa. Book now!

AAD2012 Website

The AAD2012 website www.aadexpo.co.za is constantly being updated in order to keep everybody informed on the latest developments regarding the exhibition. Please visit the site often for the latest news and happenings at AAD2012.

Air Force Base Waterkloof AIR SHOW & Lifestyle Expo 2011

The South African Air Force (SAAF) is proud to announce the return of a favourite and exciting tradition in Gauteng formerly known to many South Africans as the Air Force Base (AFB) Waterkloof Air Show.

The Chief of the South African Air Force, as well as the City of Tshwane, including the South African government, endorses this prestigious event. This event will however, change into a bigger and better initiative and not only showcase the latest and greatest in terms of military and civilian aviation technologies and aircraft, but the format has also changed in that the SAAF has approved the simultaneous running of a Prestigious Lifestyle Expo on the day. For more information on the event please send an e-mail to waterkloofairshow@gmail.com

AAD Youth Development Programme (YDP)

A dedicated area will be allocated to once again host the AAD2012 Youth Development programme with the objective of creating awareness amongst the South African youth for future careers within the general aviation and defence related industries. Included in AAD is a Military Skills Development System (MSDS) Youth Programme to create awareness for career opportunities in the South African National Defence Force (SANDF). Over the years, the youth initiative has grown into a formal programme and an asset to the AAD in terms of marketing the DOD as employer of choice with the youth, educators, parents and the broad public.

The AAD Youth Development Programme is an integral component of AAD, which supports Government’s socio economic development objectives through promoting and improving results in Maths, Science and Technology subjects at schools. Poverty alleviation is one of many key challenges faced by youth today. The programme is intent on finding solutions to address these problems as well as to sustain and expand the Aerospace and Defence capabilities in South Africa. In particular, we want to enable students from disadvantaged backgrounds to rid themselves of their social illnesses, which will undoubtedly be the most important impact of its kind ever to be realised under the programme within the Aerospace and Defence environment.

AAD 2010 witnessed the most successful youth development program presented so far in terms of achieving all the set objectives and marketing the careers in the defence and aviation industry. Based on the success of AAD 2002 to 2010 Youth Development Programmes, it was decided to present a youth development programme again during AAD 2012. The youth programme will be a well-planned and coordinated effort to support the strategic intent of the AAD 2012 and its partners.

The Department of Defence MSDS Youth Awareness Programme

The strategic intent of the Department of Defence MSDS Youth Awareness Programme for 2012 is:

• Our Vision is: A world-class rejuvenation of defence awareness show.
• Our Mission is: The promotion of careers in the Defence force amongst the RSA youth.
• The Mission Success Factors. The following is critical:
• Participation and support by all the stakeholders in the event.
• Funding from sponsors to cover the expenses must be a prerequisite to execute the program.
• Our Goal: The presentation of a prestigious Department of Defence MSDS Youth Awareness Programme.
• The Objectives: The objectives of the event are:
• To create awareness and establish interest in the MSD system amongst the youth during the AAD 2012.
• To contribute to the local community with a social responsibility project during the AAD 2012.
• Our Target is: The School Participation this year will be a total of 2,500 grades 9 to 11 youth to be invited from high schools in Gauteng, Kwazulu-Natal and the Western Cape.

The Military Skills Development System (MSDS) was developed for the rejuvenation of the SANDF. It mainly recruits Grade 12 learners to join for an initial two-year period. During this time they will receive training and also be utilised in the area of their training. They will exit the SANDF after two years with portable skills, which can be used in the private sector. Selected individuals can be invited after the two years to continue with a career in the SANDF. The SANDF wishes to be the employer of choice for these learners and only the top achievers will be invited to the show.

The following broad career opportunities exist in the MSDS:

• South African Army Young Lions Programme: combat soldiers, information technology specialist, engineers and logistic support.
• South African Air Force Siyandiza Programme: pilots, navigators, ground support crew, technicians and logistic support.
• South African Navy Izivunguvungu Programme: combat sailors, divers, naval engineers and logistic support.
• South African Military Health Service St Johns Programme: paramedics, nurses and logistic support.

Our call for sponsors

The five shows success so far would not have been possible without the support received from the aviation and defence industry sponsors. The AAD Youth Development Program relies on sponsorships to fund the activities during the show. The DOD funds 40% of the programme and the rest of the funding is made up with your sponsorships. The programme is now calling for sponsors to support this noble cause at AAD 2012.

Contact persons

To participate in the programme and to get involved with sponsors the following can be contacted:

• Chairperson of the AAD 2012 Youth Development Programme: Mrs Mari van Wyk, mobile: 074 102 7541 and email: aadyouth@mweb.co.za
• Chairperson of the AAD 2012 Department Of Defence MSDS Youth Awareness Programme: Colonel Bobby Keller, mobile: 083 661 5694 and email: strategos@mweb.co.za